72% of consumers recall advertising on digital screens.
86% of consumers say digital screens are noticeable.
80% of consumers find digital advertising screens to be informative.
Source : CBS Outdoor/Amarach Research 2010
Comparisions with Traditional Media
DOOH provides superior ad recall and retention than traditional media.
DOOH affords greater flexibility for creative schedules in facilitating a fast route to the target audience.
DOOH is often better targeted, communicating with consumers at a time when they are “ready to act.”
Indeed, the content is adaptable to local variations in demographics, buying patterns and interest.
DOOH ad spending is often easier to account for as it can be tracked directly to sales uplift.
In contrast to static signs - DOOH can offer more ad spots for the same space, while full motion DOOH ads receive up to 10 times more eye contact resulting in 10 times more impact.
In contrast to TV/Radio – When conveyed in a timely, helpful and relevant manner DOOH ads are not seen as irritating interruptions, leaving viewers more responsive.
In contrast to Print media – DOOH delivers more frequency, flexibility, has greater impact and in terms of cost per thousand, is more cost efficient.
